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  • Programmatic TV vs Linear TV: Market Comparison, Addressable Buying, and Targeting Precision in CTV
    Programmatic Advertising

    Programmatic TV vs Linear TV: Market Comparison, Addressable Buying, and Targeting Precision in CTV

    February 7, 2026 - By Jackson

    Are you torn between Programmatic TV and Linear TV for your next advertising campaign? Look no further! As of 2024, a Statista report indicates linear TV’s market share has dropped by 20% in five years, while a Polaris Market Research report projects programmatic TV to soar from $11 billion in…

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