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  • Comprehensive Guide to Audio Programmatic Buying: Market, Trends, and Buying Options in Digital Radio & Podcast Ads
    Programmatic Advertising

    Comprehensive Guide to Audio Programmatic Buying: Market, Trends, and Buying Options in Digital Radio & Podcast Ads

    May 7, 2025 - By Jackson

    In 2025, the global audio advertising market is booming, yet it’s an untapped goldmine with only 9% of ad spend despite 31% of consumer time (WARC study). The US leads in programmatic audio, as seen with Triton Digital’s a2x launch (TargetSpot CRO). Compare premium programmatic options like DSPs (which offer…

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