In today’s cut – throat digital advertising world, maximizing TikTok ad performance is a must for businesses. As per a SEMrush 2023 Study and the Industry Forecast Report 2023, global digital ad spend is set to top $600 billion by 2024. This makes tools like the TikTok ad analytics dashboard,…
In today’s digital advertising landscape, programmatic ad fraud is a major concern, with Ad Age estimating that a third of online ad spend is lost to fraudsters. Protect your investments with our comprehensive buying guide. Our methods have industry authority backing, like those mentioned in Siddharth Gupta’s research in IJSAT25012416…
In today’s digital advertising landscape, mastering private marketplace (PMP) deals is crucial for advertisers seeking premium ad placements. According to a SEMrush 2023 Study and eMarketer 2023, PMP deals offer a 35% increase in ad usage and a 20% higher engagement rate compared to open auctions. This buying guide will…
Are you seeking to maximize your advertising efficiency and ROI? A recent Boston Consulting Group report shows that publishers and agencies/advertisers can save up to 57% and 29% more time respectively with Programmatic Guaranteed (PG) contracts compared to traditional reservations. Additionally, a SEMrush 2023 study found that proper volume –…
Are you looking to boost your recruitment success and maximize ROI on LinkedIn? This buying guide is your ticket to making the most of LinkedIn job ad advertising, talent brand campaigns, and recruiting metrics. According to a SEMrush 2023 Study, targeted LinkedIn job ads can generate up to 50% more…
Looking to maximize your ad viewability? Don’t miss out on these crucial insights! A 2023 SEMrush study reveals that digital ads with high viewability can skyrocket click – through rates by up to 50%. The Media Rating Council (MRC) sets industry – wide standards for ad viewability, as endorsed by…