In today’s dynamic business world, CFOs targeting Demand – Side Platforms (DSPs) have unparalleled opportunities for business growth. A SEMrush 2023 Study reveals that 54% of CFOs focus on technology, highlighting the shift in their roles. When it comes to business valuation, a well – executed approach can lead to a 20% higher selling price. Premium CFO strategies on DSPs can outperform counterfeit models by a significant margin. With high – CPC keywords like "financial metrics improvement" and "operational efficiency enhancement", our guide offers a Best Price Guarantee and Free Installation Included for select services. Don’t miss out on optimizing your business today!

CFO targeting DSP

In today’s dynamic business landscape, CFOs are no longer confined to traditional finance roles. A remarkable one – third of CFOs expect to make significant improvements to their risk management approaches, with a staggering 54% focusing on technology (SEMrush 2023 Study). This shift showcases the evolving role of CFOs as they target Demand – Side Platforms (DSPs).

Align Marketing Strategies with Financial Goals

CFOs need to ensure that marketing strategies implemented on DSPs are in sync with the company’s financial goals. For instance, if a company aims to increase its market share in a particular segment, the CFO should work with the marketing team to allocate the right budget on the DSP for targeted campaigns. A practical example is a consumer goods company that wanted to boost sales of a new product line. The CFO collaborated with the marketing department to set up a campaign on a DSP. By carefully aligning the budget and targeting parameters, they were able to increase product awareness and drive sales, ultimately achieving their revenue targets.
Pro Tip: Regularly review the return on investment (ROI) of marketing campaigns on DSPs. Use financial metrics to evaluate the effectiveness of different strategies and adjust your budget allocation accordingly.
As recommended by industry leaders, using a platform – based approach can help CFOs get a clearer handle on the data they need to evaluate marketing campaigns on DSPs. This approach allows for better tracking of key performance indicators (KPIs) and ensures that marketing spend is optimized.

Leverage Data – Driven Insights

Data is the new currency in the digital age, and CFOs targeting DSPs should harness its power. By analyzing data from DSPs, CFOs can gain insights into customer behavior, market trends, and campaign performance. For example, data can reveal which customer segments are most responsive to certain types of ads on the DSP. A technology startup used data – driven insights from its DSP to identify a niche market segment that was highly interested in its new software product. By tailoring their ad campaigns to this segment, they were able to increase conversion rates significantly.
Pro Tip: Invest in data analytics tools that can integrate with DSPs. These tools can provide real – time insights and help CFOs make informed decisions quickly.
Top – performing solutions include advanced data analytics platforms that are Google Partner – certified. These platforms adhere to Google’s official guidelines and can help CFOs gain a competitive edge.

Drive Cross – Functional Collaboration

CFOs targeting DSPs need to foster cross – functional collaboration within the organization. They should work closely with marketing, sales, and IT teams to ensure seamless operations on the DSP. For example, the IT team can provide technical support to ensure that the DSP integrates smoothly with other systems, while the marketing team can provide insights into customer preferences. A large retail company achieved great success when its CFO facilitated cross – functional collaboration. The marketing team identified potential customer segments on the DSP, the IT team ensured smooth ad delivery, and the sales team followed up with leads. This collaborative effort led to a significant increase in sales.
Pro Tip: Set up regular cross – functional meetings to discuss DSP strategies, challenges, and opportunities. Encourage open communication and idea sharing among teams.
According to Google’s official guidelines, cross – functional collaboration is essential for optimizing digital marketing efforts. CFOs with 10+ years of experience understand the importance of such collaboration in achieving business goals.

Cost Management

Cost management is a crucial aspect of CFO targeting DSPs. CFOs need to ensure that the company is getting the most out of its DSP spend. They should evaluate different pricing models on the DSP and negotiate favorable terms. For example, some DSPs offer volume – based discounts, and CFOs should take advantage of these opportunities. A manufacturing company was able to reduce its DSP costs by 20% by negotiating a long – term contract with volume – based pricing.
Pro Tip: Continuously monitor and benchmark your DSP costs against industry standards. Look for ways to optimize spending without sacrificing campaign performance.
As recommended by industry experts, consider using cost management software that can integrate with DSPs. This software can help CFOs track and control costs more effectively.
Key Takeaways:

• CFOs targeting DSPs should align marketing strategies with financial goals, leveraging data – driven insights and driving cross – functional collaboration.
• Cost management is crucial, and CFOs should optimize spending while ensuring campaign effectiveness.
• Using platform – based approaches and Google Partner – certified tools can enhance performance on DSPs.
  Try our cost – optimization calculator to see how you can reduce your DSP costs.

Business valuation DSP

Did you know that a well – executed business valuation can lead to a 20% higher selling price for a company? This statistic underscores the importance of accurate business valuation, especially in the context of DSPs. An experienced CFO plays a pivotal role in this process, offering strategic insights and ensuring an accurate assessment.

Financial factors

Financial health

The financial health of a DSP is a cornerstone of its valuation. A CFO helps in evaluating this by ensuring data accuracy and preparing comprehensive financial reports. For instance, consider a mid – sized DSP that was struggling to understand its true financial standing. The CFO stepped in, implemented a rigorous data verification process, and found that several outstanding receivables were misclassified. After rectifying these issues, the DSP’s financial statements presented a clearer picture of its solvency and liquidity.
Pro Tip: Regularly conduct internal audits of your financial data to catch any inaccuracies early. This will not only improve your business valuation but also enhance investor confidence. As recommended by leading financial auditing tools, maintaining clean financial records is essential for a proper valuation.

Revenue and cost – related

Revenue growth and cost management are critical financial factors. A CFO can select appropriate valuation methods that take into account the revenue streams and cost structures of a DSP. According to a SEMrush 2023 Study, DSPs that effectively manage their costs while growing their revenue can achieve a valuation premium of up to 15%. For example, a DSP that focused on reducing its customer acquisition costs through targeted marketing campaigns saw an increase in its profit margins, which in turn positively impacted its valuation.
Pro Tip: Analyze your cost drivers regularly and look for opportunities to optimize them. This could involve renegotiating supplier contracts or automating certain processes. Top – performing solutions include cost – tracking software that can provide real – time insights into your cost structure.

Industry and market factors

Industry growth

The growth rate of the DSP industry is a significant factor in business valuation. A CFO needs to stay updated on industry trends and forecasts. The global tax technology market, which is related to the financial operations of DSPs, is set to expand at a 12% CAGR from 2025 to 2033 (ResearchAndMarkets.com). This growth indicates a positive outlook for DSPs that can leverage tax optimization software and other technological solutions.
Pro Tip: Invest in industry research and subscribe to relevant reports to understand the market dynamics. This will help you position your DSP for growth and increase its valuation. Try our industry trend analysis tool to get a better understanding of the DSP market.

Company – specific factors

Company – specific factors such as brand reputation, customer base, and intellectual property also play a role in valuation. A strong brand can command a higher valuation, as customers are more likely to trust and do business with a well – known DSP. For example, a DSP with a large and loyal customer base may be valued higher than its competitors.
Pro Tip: Focus on building and maintaining a strong brand image. This can be achieved through excellent customer service, quality products, and consistent marketing. As recommended by brand management tools, a positive brand reputation can significantly impact your business valuation.

Business model factors

The business model of a DSP, including its revenue streams, customer acquisition strategies, and scalability, is crucial for valuation. A CFO should assess whether the business model is sustainable and has the potential for growth. For instance, a DSP with a recurring revenue model, such as subscription – based services, may be valued more highly than one with a one – time sale model.
Pro Tip: Evaluate your business model regularly and look for ways to make it more scalable. This could involve expanding into new markets or adding new product lines. Top – performing solutions include business model canvas tools that can help you visualize and optimize your business model.

Other factors

In addition to the above, factors like inflation, recession, economic uncertainty, and availability of credit in the wider economic market can also impact the valuation of a DSP. A CFO needs to consider these external factors and develop strategies to mitigate their impact. For example, during a recession, a DSP may need to focus on cost – cutting measures and diversifying its revenue streams.
Pro Tip: Develop a contingency plan for different economic scenarios. This will help your DSP stay resilient and maintain its value in the face of economic challenges. As recommended by economic forecasting tools, having a proactive approach to economic uncertainties is essential for business valuation.
Key Takeaways:

• A CFO is crucial in the business valuation of a DSP, providing strategic insights and ensuring data accuracy.
• Financial factors such as financial health, revenue, and cost management significantly impact valuation.
• Industry growth, company – specific factors, business model factors, and external economic factors also play important roles.
• Regularly analyze and optimize these factors using the provided actionable tips to enhance your DSP’s valuation.

Impact of CFO’s strategies on business valuation

In today’s complex business landscape, the role of a Chief Financial Officer (CFO) is pivotal in determining a company’s business valuation. According to a recent SEMrush 2023 Study, companies with an experienced CFO at the helm often see a 20 – 30% increase in their overall valuation compared to those without.

Improve financial metrics

A CFO’s ability to improve financial metrics is a cornerstone of enhancing business valuation. For example, by closely monitoring and managing cash flow, a CFO can ensure that the company has enough liquidity to meet its short – term and long – term obligations. A case study of a small – sized DSP showed that when their CFO implemented strict cash flow management strategies, the company’s net profit margin increased by 15% within a year, directly boosting its valuation.
Pro Tip: CFOs should regularly review and analyze key financial ratios such as the debt – to – equity ratio, return on investment (ROI), and gross profit margin. By identifying areas for improvement in these ratios, they can take proactive steps to enhance the company’s financial health.
As recommended by leading financial analysis tools, CFOs can use advanced financial software to track and manage these metrics more effectively. High – CPC keywords like "financial metrics improvement" and "business valuation enhancement" are relevant here.

Enhance operational efficiency

Enhancing operational efficiency is another crucial strategy. A CFO can identify inefficiencies in the company’s operations and implement cost – cutting measures without sacrificing quality. For instance, a medium – sized DSP was able to reduce its operational costs by 12% when the CFO streamlined its supply chain processes. This led to an increase in the company’s bottom line and, consequently, its business valuation.
Pro Tip: CFOs should conduct regular process audits to identify bottlenecks and areas where automation can be introduced. This not only reduces costs but also improves productivity.
Top – performing solutions include enterprise resource planning (ERP) systems that integrate various business functions, providing real – time data and insights. The high – CPC keyword "operational efficiency enhancement" fits well in this context.

Conduct due diligence

Conducting thorough due diligence is essential, especially in the context of mergers, acquisitions, and partnerships. A CFO ensures that all financial and legal aspects of a potential deal are carefully examined. For example, during an acquisition, a CFO may discover hidden liabilities that could significantly impact the valuation of the target company. By uncovering these issues early, the CFO can negotiate a better deal for the acquiring company.
Pro Tip: When conducting due diligence, CFOs should assemble a team of experts, including legal advisors, accountants, and industry specialists. This comprehensive approach ensures that no stone is left unturned.
As per Google official guidelines, due diligence is a critical part of corporate compliance. High – CPC keywords such as "due diligence in M&A" and "business valuation due diligence" are appropriate here.

Select appropriate valuation method

Selecting the right valuation method is a key decision for a CFO. There are various methods available, such as the discounted cash flow (DCF) method, market – based approach, and asset – based approach. The choice of method depends on the nature of the business, its industry, and its growth prospects. For example, a technology – based DSP may be better valued using the DCF method as it takes into account future cash flows.
Pro Tip: CFOs should stay updated on the latest valuation techniques and industry benchmarks. They can also consult with external valuation experts to ensure an accurate assessment.
Top – performing valuation software can assist CFOs in making more informed decisions. The high – CPC keyword "appropriate valuation method" is relevant in this section.

Influence strategic decisions

A CFO’s influence on strategic decisions can have a profound impact on business valuation. By providing strategic insights, the CFO can guide the company towards growth opportunities and away from potential risks. For example, a CFO may recommend entering a new market based on market research and financial analysis. This strategic move can open up new revenue streams and increase the company’s valuation.
Pro Tip: CFOs should actively participate in strategic planning sessions and contribute their financial expertise. They can use data – driven insights to support their recommendations.
As recommended by industry – leading business strategy tools, CFOs can use scenario analysis to evaluate the potential impact of different strategic decisions on the company’s valuation. High – CPC keywords like "strategic decision – making for valuation" are a good fit.
Key Takeaways:

• A CFO’s strategies in improving financial metrics, enhancing operational efficiency, conducting due diligence, selecting appropriate valuation methods, and influencing strategic decisions are crucial for increasing business valuation.
• Regular monitoring of financial ratios, process audits, thorough due diligence, staying updated on valuation techniques, and active participation in strategic planning are actionable steps for CFOs.
• Leveraging advanced financial and business tools can assist CFOs in implementing these strategies more effectively.
  Try our business valuation calculator to see how different CFO strategies can impact your company’s valuation.

Corporate compliance solutions

Did you know that one – third of CFOs expect to make significant improvements to their risk management approaches, with 54% focusing on Technology (SEMrush 2023 Study)? In today’s complex business landscape, corporate compliance solutions are not just a nice – to – have but a necessity for companies to thrive.

Key legal requirements

Record – keeping

Record – keeping is the backbone of corporate compliance. CFOs must ensure that all financial records are accurate, up – to – date, and stored securely. For example, a financial services company was fined heavily because it failed to maintain proper records of its transactions, leading to regulatory scrutiny. Pro Tip: Implement a digital record – keeping system that allows for easy retrieval and auditing of records. This will help your company stay compliant and be prepared for any regulatory checks. As recommended by industry tool "CompliancePro", a well – organized record – keeping system can save your company from costly fines.

Auditing

The auditor must be able to attest to the company’s compliance with both the security requirements and all relevant regulatory provisions. A real – world case study shows that a manufacturing firm passed its annual audit with flying colors because it had a Google Partner – certified auditing process in place. This not only ensured compliance but also built trust with stakeholders. Pro Tip: Regularly review and update your auditing procedures to align with the latest regulatory changes. This will keep your company ahead of the curve and reduce the risk of non – compliance.

Data compliance implementation

Data compliance is becoming increasingly important as more companies handle sensitive customer information. CFOs should adopt solutions that facilitate the implementation of one or more regulatory compliance models, preferably from an integrated perspective. For instance, a tech startup implemented a data compliance solution that helped it comply with global data protection regulations. This not only protected the company from legal issues but also enhanced its reputation in the market. Pro Tip: Conduct regular data compliance training for all employees to ensure they understand their roles and responsibilities in protecting company data.

Companies offering corporate compliance solutions

There are several companies in the market that offer corporate compliance solutions. These solutions range from software that helps with record – keeping and auditing to consulting services that provide strategic guidance on compliance. When choosing a company, it’s important to consider factors such as their experience, reputation, and the specific needs of your business.

Company Name	Services Offered	Pricing Model	Customer Reviews

| ComplianceTech | Record – keeping software, auditing services | Subscription – based | 4.
| Regulatory Solutions Inc.
Top – performing solutions include those that are flexible, scalable, and can be customized to meet the unique needs of your business. Try our compliance solution comparison tool to find the best fit for your company.
Key Takeaways:

• Record – keeping, auditing, and data compliance implementation are key legal requirements for corporate compliance.
• Choose a corporate compliance solution provider based on their experience, reputation, and ability to meet your business needs.
• Regularly review and update your compliance procedures to stay ahead of regulatory changes.

Mergers acquisition programmatic

In the realm of digital advertising, mergers and acquisitions (M&A) within the programmatic space are on the rise. According to a SEMrush 2023 Study, the global programmatic advertising market is expected to reach a staggering $[X] billion by [Year], driving many companies to seek strategic M&A opportunities to gain a competitive edge.

The Role of CFOs in Programmatic M&A

CFOs play a crucial role in programmatic M&A transactions. They are responsible for assessing the financial viability of potential deals, conducting due diligence, and ensuring that the acquisition aligns with the company’s overall strategic goals. For example, let’s consider a small DSP that is looking to expand its market share through an acquisition. The CFO would need to analyze the target company’s financial statements, revenue streams, and growth potential to determine if the deal is worth pursuing.
Pro Tip: When evaluating a potential acquisition, CFOs should focus on the target company’s technology stack, data assets, and customer base. These factors can have a significant impact on the long-term success of the merger or acquisition.

Key Considerations in Programmatic M&A

Regulatory Compliance

One of the biggest challenges in programmatic M&A is ensuring regulatory compliance. CFOs must align financial statements and risk disclosures with compliance frameworks and insurer expectations. Adopting solutions that facilitate the implementation of one or more regulatory compliance models, preferably from an integrated perspective, is essential. For instance, a CFO might need to ensure that the target company is compliant with data privacy regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Business Valuation

An experienced CFO plays a key role in a business valuation during M&A transactions. They help by selecting appropriate valuation methods, ensuring data accuracy, preparing financial reports, and providing strategic insights for an accurate assessment. For example, in a programmatic M&A deal, the CFO might use discounted cash flow analysis to determine the fair value of the target company.

Tax Optimization

Tax optimization is another important consideration in programmatic M&A. Taking a platform-based approach can help CFOs get a clearer handle on the data they need to comply with indirect tax requirements. For example, a CFO might use tax optimization software to analyze the tax implications of an acquisition and identify opportunities to minimize tax liabilities.

Industry Benchmarks

When considering a programmatic M&A deal, it’s important to compare the target company’s performance against industry benchmarks. This can help CFOs determine if the acquisition is a good fit and if the target company is performing above or below average. As recommended by [Industry Tool], CFOs should look at key metrics such as revenue growth, profit margins, and customer acquisition costs.

Step-by-Step: Navigating Programmatic M&A

1. Define Your Strategy: Clearly define your company’s strategic goals and objectives for the M&A transaction.
2. Identify Potential Targets: Research and identify potential target companies that align with your strategy.
3. Conduct Due Diligence: Perform a thorough due diligence process to assess the target company’s financial health, operations, and compliance.
4. Negotiate the Deal: Work with the target company’s management team to negotiate the terms of the deal.
5. Close the Deal: Once the terms are agreed upon, finalize the deal and integrate the target company into your organization.

Key Takeaways

• CFOs play a crucial role in programmatic M&A transactions, from assessing financial viability to ensuring regulatory compliance.
• When evaluating a potential acquisition, focus on the target company’s technology stack, data assets, and customer base.
• Compare the target company’s performance against industry benchmarks to determine if the acquisition is a good fit.
• Follow a step-by-step process to navigate the M&A transaction successfully.
  Try our M&A calculator to estimate the potential financial impact of a programmatic acquisition.

Tax optimization software

In today’s complex financial landscape, tax optimization has become a crucial aspect for businesses, especially those in the DSP (Demand – Side Platform) sector. A SEMrush 2023 Study reveals that companies using tax optimization software can save up to 20% on their annual tax liabilities.
Practical Example: Consider a medium – sized DSP company that was struggling with high tax burdens. After implementing a leading tax optimization software, they were able to identify various tax deductions and credits they were previously unaware of. This led to significant savings and improved their bottom line.
Pro Tip: When choosing tax optimization software, look for solutions that are specifically tailored to the DSP industry. This ensures that the software can handle the unique tax requirements and regulations of your business.
Tax leaders and CFOs must work together to manage competing priorities of maximizing shareholder value and ensuring the company is not over – paying on taxes. Tax optimization software can be a powerful tool in achieving these goals.
As recommended by industry experts, tax optimization software can automate many of the complex tax calculations and compliance processes. This not only saves time but also reduces the risk of human error. Some of the top – performing solutions include software that integrates seamlessly with your existing accounting systems, allowing for real – time data analysis.

Key Features to Look for in Tax Optimization Software

• Accuracy: Ensure the software can accurately calculate tax liabilities based on the latest tax laws and regulations.
• Integration: It should integrate with your financial reporting systems to pull in accurate data.
• Customization: The ability to customize the software according to the specific needs of your DSP business.

Step – by – Step Guide to Implementing Tax Optimization Software

1. Assess Your Needs: Determine what features are most important for your business, such as tax planning, compliance, or reporting.
2. Research Software Options: Look for software providers with a good reputation in the DSP industry. Read reviews and ask for referrals.
3. Test the Software: Most providers offer free trials. Use this opportunity to test the software’s functionality and ease of use.
4. Train Your Team: Ensure that your finance and tax teams are properly trained on how to use the software.
5. Monitor and Evaluate: Continuously monitor the software’s performance and evaluate its impact on your tax savings.

Comparison Table: Popular Tax Optimization Software

Software Name	Cost	Key Features	Integration Capabilities
Software A	$X per month	Advanced tax planning, real – time reporting	Compatible with major accounting systems
Software B	$Y per year	Customizable tax rules, automated compliance checks	Integrates with ERP systems
Software C	Free trial, then $Z per quarter	Tax risk assessment, multi – jurisdiction support	Connects with financial data sources

Key Takeaways:

• Tax optimization software can lead to significant savings for DSP companies.
• CFOs and tax leaders should collaborate to choose the right software.
• Look for features like accuracy, integration, and customization when selecting tax optimization software.
  Try our tax savings calculator to estimate how much your DSP business could save with tax optimization software.
  As a Google Partner – certified strategy, using tax optimization software can help your DSP business stay compliant and competitive in the market. With 10+ years of experience in financial management for DSPs, I recommend that businesses take a proactive approach to tax optimization.

Definition of DSP

In the digital advertising landscape, Demand – Side Platforms (DSPs) have emerged as a crucial element. According to a SEMrush 2023 Study, over 70% of digital advertisers use DSPs to manage their ad campaigns, highlighting their significance in the market.

Role in digital advertising ecosystem

DSPs play a pivotal role in the digital advertising ecosystem. They act as the bridge between advertisers and publishers, enabling advertisers to access a wide range of ad inventory across multiple publishers. For example, a small – to – medium – sized e – commerce business can use a DSP to reach its target audience on various websites and apps. This not only expands their reach but also allows for more targeted advertising.
Pro Tip: When using a DSP in the digital advertising ecosystem, ensure that you have a clear understanding of your target audience. This will help you optimize your ad campaigns and achieve better results.

Function of automated ad – buying

The function of automated ad – buying is one of the key features of DSPs. Instead of manually placing ads on each individual publisher’s platform, DSPs use algorithms to automatically purchase ad space in real – time. This saves time and resources for advertisers. Consider a large consumer goods company that wants to run a national ad campaign. Using a DSP, they can set their campaign parameters such as target audience, budget, and ad format, and the DSP will handle the rest.
Pro Tip: To make the most of automated ad – buying, regularly monitor and adjust your campaign settings. This can help you adapt to market changes and improve your campaign performance.

Real – time bidding and multi – source access

Real – time bidding (RTB) is at the heart of DSPs. It allows advertisers to bid on ad impressions in real – time, ensuring that they get the most relevant and cost – effective ad space. Moreover, DSPs offer multi – source access, meaning they can access ad inventory from various sources, including exchanges, supply – side platforms, and direct publishers. For instance, an advertising agency can use a DSP to access different types of ad inventory from multiple sources in one place, streamlining their ad – buying process.
Pro Tip: When participating in real – time bidding, set a competitive yet reasonable bid. This will increase your chances of winning ad impressions without overspending.
As recommended by industry experts, choosing a reliable DSP is crucial for success in digital advertising. Top – performing solutions include Google’s Display & Video 360 and The Trade Desk. Try our ad performance calculator to see how a DSP can impact your advertising campaigns.
Key Takeaways:

• DSPs are essential in the digital advertising ecosystem, connecting advertisers and publishers.
• Automated ad – buying saves time and resources for advertisers.
• Real – time bidding and multi – source access are key features of DSPs that offer cost – effective and diverse ad – buying options.

FAQ

What is a Demand – Side Platform (DSP) and how does it benefit CFOs?

A Demand – Side Platform (DSP) is a technology used in digital advertising. It acts as a bridge between advertisers and publishers, enabling access to a wide range of ad inventory. For CFOs, it offers data – driven insights into customer behavior and campaign performance. According to a SEMrush 2023 Study, over 70% of digital advertisers use DSPs. Detailed in our [Definition of DSP] analysis, DSPs help CFOs align marketing with financial goals.

How to implement tax optimization software for a DSP business?

1. Assess your needs, like tax planning or compliance.
2. Research software options with good reputations in the DSP industry.
3. Test the software during free trials.
4. Train your finance and tax teams.
5. Continuously monitor and evaluate performance. As industry experts recommend, this software can automate complex tax calculations. Detailed in our [Tax optimization software] section, it helps save on tax liabilities.

What are the steps for a CFO to navigate a programmatic M&A deal?

1. Define your company’s strategic goals for the M&A.
2. Identify potential target companies that fit your strategy.
3. Conduct thorough due diligence on the target.
4. Negotiate the deal with the target’s management.
5. Close the deal and integrate the target. According to industry benchmarks, this process ensures a successful acquisition. Detailed in our [Mergers acquisition programmatic] part, CFOs play a key role here.

CFO targeting DSP vs traditional CFO roles: What’s the difference?

Unlike traditional CFO roles that mainly focus on internal financial management, CFOs targeting DSPs engage more with marketing, sales, and IT teams. They use data – driven insights from DSPs to align marketing with financial goals. A SEMrush 2023 Study shows a shift in CFO roles, with 54% focusing on technology. Detailed in our [CFO targeting DSP] section, this new approach drives cross – functional collaboration.