In today’s cut – throat digital advertising market, unleashing the power of AI in programmatic bidding is a must. A recent SEMrush 2023 Study shows businesses using AI – powered programmatic bidding enjoy up to 30% more ad – campaign efficiency. Industry leaders like Google Analytics and Google Ads back…
In today’s digital era, mastering programmatic policy compliance, including GDPR cookie banner integration and CCPA opt – out management, is crucial for businesses. According to a SEMrush 2023 Study, the programmatic advertising market is booming but faces strict data regulations. US authority sources like .gov and .edu websites stress the…
Are you looking for the best way to invest in connected TV (CTV) programmatic advertising? A GroupM estimate shows that 2024 global ad spend hit $1 trillion a year ahead of schedule, driven by the CTV programmatic boom. The Polaris Market Research and SEMrush studies back this growth in the…
In the rapidly evolving digital advertising landscape, supply path optimization (SPO) has become a game – changer. Industry forecasts suggest the market size of related technologies will hit a massive USD 345.32 billion by 2030, a CAGR of 13.6% from 2024. According to a SEMrush 2023 study, companies using advanced…
Are you a publisher looking to boost your ad revenue? A recent SEMrush 2023 Study reveals that advanced programmatic yield optimization strategies can increase ad revenue by up to 30%. In this comprehensive buying guide, we’ll compare premium programmatic yield models like header bidding against counterfeit waterfall models. Google Ads…
In the evolving digital advertising landscape, the search for effective cookie – less targeting solutions is urgent. A SEMrush 2023 study shows 70% of adtech firms are seeking alternatives to third – party cookies. Enter UID2 and Turtledove, two leading solutions. UID2, an open – source framework, uses encrypted user…