Are you seeking to maximize your advertising efficiency and ROI? A recent Boston Consulting Group report shows that publishers and agencies/advertisers can save up to 57% and 29% more time respectively with Programmatic Guaranteed (PG) contracts compared to traditional reservations. Additionally, a SEMrush 2023 study found that proper volume –…
In today’s digital advertising landscape, programmatic ad fraud is a major concern, with Ad Age estimating that a third of online ad spend is lost to fraudsters. Protect your investments with our comprehensive buying guide. Our methods have industry authority backing, like those mentioned in Siddharth Gupta’s research in IJSAT25012416…
Are you a publisher looking to boost your ad revenue? A recent SEMrush 2023 Study reveals that advanced programmatic yield optimization strategies can increase ad revenue by up to 30%. In this comprehensive buying guide, we’ll compare premium programmatic yield models like header bidding against counterfeit waterfall models. Google Ads…
In the evolving digital advertising landscape, the search for effective cookie – less targeting solutions is urgent. A SEMrush 2023 study shows 70% of adtech firms are seeking alternatives to third – party cookies. Enter UID2 and Turtledove, two leading solutions. UID2, an open – source framework, uses encrypted user…
In the rapidly evolving digital advertising landscape, supply path optimization (SPO) has become a game – changer. Industry forecasts suggest the market size of related technologies will hit a massive USD 345.32 billion by 2030, a CAGR of 13.6% from 2024. According to a SEMrush 2023 study, companies using advanced…
In 2025, the air freight market is at a critical juncture, making air freight procurement and import/export compliance more crucial than ever. A SEMrush 2023 study shows companies with clear procurement goals are 30% more likely to succeed, and in 2024, over 30% of companies faced penalties due to non…