Are you torn between Programmatic TV and Linear TV for your next advertising campaign? Look no further! As of 2024, a Statista report indicates linear TV’s market share has dropped by 20% in five years, while a Polaris Market Research report projects programmatic TV to soar from $11 billion in…
Are you looking to buy into the world of programmatic deal negotiation? Our fresh buying guide is here to help. According to McKinsey (2022) and SEMrush (2023), top programmatic dealmakers outperform peers, and those using structured RFP templates are 40% more likely to close deals. We compare premium negotiation strategies…
In today’s cut – throat advertising world, mastering programmatic scaling is a must for businesses aiming to boost campaign performance. A SEMrush 2023 study showed companies with accurate audience targeting can see a 40% higher conversion rate. Google’s guidelines emphasize the importance of comprehensive planning. Programmatic scaling encompasses multi –…
In 2025, the global audio advertising market is booming, yet it’s an untapped goldmine with only 9% of ad spend despite 31% of consumer time (WARC study). The US leads in programmatic audio, as seen with Triton Digital’s a2x launch (TargetSpot CRO). Compare premium programmatic options like DSPs (which offer…
Are you looking for the best DCO platform for your advertising needs? In this buying guide, we compare top – rated DCO platforms like Hunch, StitcherAds, and Confect. According to a SEMrush 2023 study, the global DCO platform market is booming, and these tools can boost conversion rates by up…
Are you looking to maximize your ad revenue or optimize your ad spend? Our comprehensive buying guide on Real – Time Bidding (RTB) is here to help! The global programmatic advertising market, projected to reach $151.89 billion by 2025 (Grand View Research), hinges on RTB’s growth. Citing authority sources like…