In the evolving digital advertising landscape, the search for effective cookie – less targeting solutions is urgent. A SEMrush 2023 study shows 70% of adtech firms are seeking alternatives to third – party cookies. Enter UID2 and Turtledove, two leading solutions. UID2, an open – source framework, uses encrypted user…
In today’s digital advertising landscape, programmatic ad fraud is a major concern, with Ad Age estimating that a third of online ad spend is lost to fraudsters. Protect your investments with our comprehensive buying guide. Our methods have industry authority backing, like those mentioned in Siddharth Gupta’s research in IJSAT25012416…
In today’s digital advertising landscape, mastering private marketplace (PMP) deals is crucial for advertisers seeking premium ad placements. According to a SEMrush 2023 Study and eMarketer 2023, PMP deals offer a 35% increase in ad usage and a 20% higher engagement rate compared to open auctions. This buying guide will…
Are you seeking to maximize your advertising efficiency and ROI? A recent Boston Consulting Group report shows that publishers and agencies/advertisers can save up to 57% and 29% more time respectively with Programmatic Guaranteed (PG) contracts compared to traditional reservations. Additionally, a SEMrush 2023 study found that proper volume –…
Looking to maximize your ad viewability? Don’t miss out on these crucial insights! A 2023 SEMrush study reveals that digital ads with high viewability can skyrocket click – through rates by up to 50%. The Media Rating Council (MRC) sets industry – wide standards for ad viewability, as endorsed by…