Are you torn between Programmatic TV and Linear TV for your next advertising campaign? Look no further! As of 2024, a Statista report indicates linear TV’s market share has dropped by 20% in five years, while a Polaris Market Research report projects programmatic TV to soar from $11 billion in…
Looking to maximize your advertising ROI on LinkedIn? Our Buying Guide for LinkedIn Podcast Ad Promotion is your key to success. According to a SEMrush 2023 Study, targeted ads on LinkedIn convert 200% more than non – targeted ones. Plus, Nielsen found audio ads have a 24% higher recall rate…
Are you looking to buy into the world of programmatic deal negotiation? Our fresh buying guide is here to help. According to McKinsey (2022) and SEMrush (2023), top programmatic dealmakers outperform peers, and those using structured RFP templates are 40% more likely to close deals. We compare premium negotiation strategies…
In today’s cut – throat advertising world, mastering programmatic scaling is a must for businesses aiming to boost campaign performance. A SEMrush 2023 study showed companies with accurate audience targeting can see a 40% higher conversion rate. Google’s guidelines emphasize the importance of comprehensive planning. Programmatic scaling encompasses multi –…
Are you struggling to master LinkedIn automated bidding strategies for Target ROAS? You’re not alone. According to a SEMrush 2023 study, many e – commerce businesses can boost their revenue by using data – driven bidding. Discover the premium vs counterfeit models of these strategies! With a potential 30% increase…
In 2025, the global audio advertising market is booming, yet it’s an untapped goldmine with only 9% of ad spend despite 31% of consumer time (WARC study). The US leads in programmatic audio, as seen with Triton Digital’s a2x launch (TargetSpot CRO). Compare premium programmatic options like DSPs (which offer…